Xiaohongshu Cover Size Guide (Clicks-First Layout)

Cover size and typography tips, plus a template workflow to export sharp covers.

TL;DR

  • Common cover ratios: 3:4 (1080 × 1440) or 1:1 (1080 × 1080).
  • Make the title big, high-contrast, and easy to scan.
  • Export quickly using a template preset.

Recommended Cover Sizes

FormatSizeRatioBest for
Vertical cover1080 × 14403:4Most common, high visibility
Square cover1080 × 10801:1Product showcases
Wide cover1080 × 8104:3Landscape / comparison

Cover Layout Tips

  • Big title text (short and specific).
  • High contrast + stroke/shadow for readability.
  • One clear focal subject; avoid clutter.
  • Leave breathing room around the edges.

Template Workflow (FrameFX)

1

Choose the Xiaohongshu cover template in FrameFX.

2

Add title/subtitle and adjust stroke/shadow.

3

Export PNG and post.

Frequently Asked Questions

Why does my cover look blurry after upload?
Start from a high-res design and export a crisp PNG. Avoid re-saving compressed images.
How many words should my cover title have?
Keep it short — usually 6–10 Chinese characters or a few English words.
Can I reuse the same cover for other platforms?
Yes — export additional sizes with ResizeFX.